Which? is the UK’s largest independent consumer organisation that tests thousands of products, goods, and services to help consumers make informed choices. They also raise awareness of consumer rights and give independent advice, as well as highlighting inferior products or services to protect consumers - and have been for over 60 years!
Getting an endorsement from Which? is a sign to consumers that a trader is reputable and trusted, helping them choose the right service for them and equally giving traders due recognition.
To become a Trusted Trader, a service provider has to pass a rigorous assessment which includes an interview, an examination of the business’s procedures, and customer satisfaction.